Cost is
sometimes a difficult term to define. Here, we are not simply discussing cost
as it relates to selling price, but rather opportunity cost. The web site,
"Mentors, Ventures and Plans" defines opportunity cost as "The
loss of the next best alternative whenever a decision is made involving two or
more options". "Investing in Options" defines it as
"Choosing the best alternative means that you can't choose the next-best
alternative. Opportunity cost is the next-best alternative that must be
sacrificed in order to get something else you want. Opportunity cost can be
thought of as the road not taken." Inactivity, or doing nothing, is
usually the highest price paid and is often associated with great opportunity
cost. Inaction is usually the worst decision one can make, made from a base of
fear.
Many of us
will freeze when facing decisions. For some reason, decision making becomes
complex, paralyzing and even painful for many people. It should not be this
way. Making a decision is simply the act of choosing between alternatives. You
must learn to weigh the implications of each possible decision and choose the
outcome that is best for you and all others involved. For example, when your
telephone bill comes due, you may choose to pay it or not. There are real
obvious consequences for both actions. The situation becomes more complex
however, when our human emotions enter the picture. For instance; you are
offered a new job and must decide to leave your current position and move your
family to a new location, hundreds of miles away.
What we
often fail to realize, is that delaying important decisions or simply not
making a decision at all, are actions that often impact us with the highest
opportunity costs and worst case scenarios. Inactivity, or the lack of a
decision, is actually a decision made, although one seldom made in our best
interests. In this case, we unfortunately transfer over control of our lives to
external forces and circumstances. We are now positioned to be at the mercy and
decision-making of others. This is not your best scenario. There are often
unusually high costs associated with doing nothing.
Decision
making is actually a skill set that can be learned and refined. Like all
skills, entering into a new area as a novice requires practice and application
in order to see improvement. Keep in mind that you will indeed improve! Start
small, with less important decisions involving less than crucial outcomes and
gradually make more decisions on matters of greater importance. Soon, you will
have few if any issues with making decisions. Learn to start small and work
your way up, gradually extending your comfort zone in this area. A by-product
of learning these new skills is that your confidence will surely improve as
well.
Decision
making need not be frightening. Think of it as a process that is your own,
shedding any external pressure that others may be applying. Take your time, get
your facts and choose the outcome that works best for you. Do not allow
yourself to fall victim to the high cost of doing nothing.
Power of Mind
Power of Mind
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